Your brand identity is the image and message you project to the public.

Why is your brand identity so important to your social media marketing?

3 reasons establishing your brand identity is a crucial part of any successful social media marketing campaign include:

Your brand identity is the image and message you project to the public.

Your brand identity is greater than your logo, business card, and website.

Your brand identity defines how your patients and prospects recognize and feel about your practice.

Establish your brand identity online by using visuals to communicate what you do and how you want patients to “feel” when they engage with your practice.

Once you establish your practice’s brand identity, it should be represented across all your channels, including your website, social media channels, and email communications.

And remember, the American Acupuncture Council Network is the expert with over 3 decades of experience dealing with a wide range of acupuncture billing issues.


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